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Case Study

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Everwin Alliance

Everwin Alliance is a Malaysia based nutrition and wellness brand, distributing globally curated natural health products. Their selections always use whole herbs and ingredients, and are free from fillers, artificial flavors and colors. Everwin partners with nutrition experts to ensure every product is the best possible quality. Their goal is to inspire natural wellness through mindfulness, choice, and education adapted to their customers' unique health journeys.

Objectives

  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create a more user-friendly and more visual product story with improved navigation and filtering
  • Reorganize and more thoroughly integrate blog content throughout the product story to improve conversion and trust-building
  • Dramatically improve SEO performance
  • Decrease bounce rate to a healthy number through stronger content strategy and engaging inter-site navigation
  • Implement a fully responsive solution backed by WordPress CMS

Research and Implementation

We focused on the major and minor aspects of the website. Our case study involved extensive efforts on the following parameters.

  • INFORMATION ARCHITECTURE
  • CONTENT STRATEGY
  • UX & PROTOTYPING
  • WEBSITE DESIGN
  • CUSTOM WORDPRESS DEVELOPMENT
  • SPEED OPTIMIZATION
  • SEO REPORTING & STRATEGY

PHASE 1

Prototyping

Everwin needed a much more user-friendly, customized website design to showcase their health products — and to help visitors access wellness resources. Our goal was to combine a smooth exploration experience with enhanced brand storytelling to highlight their passion, awards and accreditations, dedication to quality, and the science behind their products. Visitors need to be able to easily search products, explore educational resources, and see local results to help them find SISU products online and in stores

Everwin was launching a new branding approach, so it was important for the website redesign to fit into their new look and feel. The palette emphasizes clean living and balance through bright, fresh colors. The clean, modern typography evokes Everwin's approachable, professional brand personality.

PHASE 2

Style Concepts

The style choices for Aqua Masters Inc. were about presenting the brand as polished, elegant, and trustworthy. We deepened their existing color palette, and brought in clean, modern typography. The new design balances Benchmark's attractive imagery with breathable white space to showcase their content and messaging.

PHASE 3

Bringing it all together

The new website design is a strong digital asset, driving leads and conversions through intuitive navigation and geo-filtered product searching. The strengthened user experience achieves its important goal: making it quick easy for visitors to find exactly what they need. Whether it's products, health and wellness educational resources, or retailer downloads, the new site structure and capabilities facilitate an appealing hub for their community. Elevated site-wide brand storytelling provides additional trust and credibility for their growing brand.

Aqua Masters Inc

Aqua Masters Inc provides endless pool and backyard services throughout the San Fernando, San Gabriel, and Los Angeles valleys Their attention to cutting edge trends and best practices, combined with their expert ability to secure prime locations and materials, results in quality housing and happy customers.

Objectives
  • Enhance the brand storytelling strategies in the individual community sections to drive engagement and leads
  • Deepen content throughout the site to drive SEO strategies and organic search results
  • Create intuitive user experiences for both consumer and commercial audiences
  • Duplicate and adapt Community templates to drive the new Commercial division experience
  • Dramatically improve SEO performance ongoing
  • Implement a fully responsive solution backed by WordPress CMS

PHASE 1

Prototyping

Aqua Masters Inc needed a powerful new website redesign that could offer streamlined user experience for both consumer and commercial audiences, while significantly improving their search ranking through a stronger content strategy.

Our plan was to deepen their overall content offering, improve site search through stronger filters and navigation, and to leverage WordPress Multisite to create easily managed child sites for easy management. We also needed to improve their brand storytelling through content and testimonials, for stronger lead generation

PHASE 2

Style Concepts

The style choices for Aqua Masters Inc. were about presenting the brand as polished, elegant, and trustworthy. We deepened their existing color palette, and brought in clean, modern typography. The new design balances Benchmark's attractive imagery with breathable white space to showcase their content and messaging.

PHASE 3

Bringing it all together

The new website redesign is attractive and welcoming, just like their custom homes. The site elicits an immediate emotional connection with visitors through engaging photography and design. Intuitive navigation streamlines the flow for both audiences, guiding a user journey through successful projects, company history, and testimonials from satisfied customers. WordPress makes it easy for the Benchmark team to manage new site content and stay on top of SEO as their brand grows and expands.

La Caro Diamonds

American owned and operated for over a decade, La Caro diamond’s design, engineering and fabrication capabilities deliver custom solutions for all types of events and occasions.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience for multiple audiences
  • Create a highly usable, searchable and browse able product catalogue with easy related content and clear conversion points
  • Improve SEO performance to drive additional free organic search traffic
  • Implement a fully responsive solution backed by WordPress CMS

Prototyping

La Caro Diamonds has a great reputation as a provider of custom solutions for projects of all sizes and value. They needed a fresh website design that could turn their existing online presence into a powerful tool for showcasing their innovative custom work, and drive leads and sales. We approached the design with an emphasis on a quick, intuitive mobile experience for their B2B audience to find parts and specs on job sites. Enhanced product search and filtering, product detail pages, and lateral navigation opportunities through recommended content shaped a stronger and more complete user experience

Style Concepts

La Caro's branding was kept in place, and we worked with their existing palette to give the site a more polished, modern feel in keeping with their imaginative solutions. We focused on creating additional space and new opportunities to incorporate their impactful imagery. From products to case studies, their work speaks for itself and creates an emotional connection through eye-catching photography.

Bringing it all together

The new La Caro site is a strong credibility asset with improved brand storytelling and a more accessible user experience. Products are easily searched through improved navigation and filtering, and the design assist specs can be quickly found and downloaded. It positions their business as innovative and capable of doing unique work through the product galleries and the inspirational projects section.

Avenues International

Avenues International helps companies adopt a modern digital workplace by getting the most out of their staffing solutions. Their IT staffing and consulting business is committed to getting businesses the maximum return on their investment. This empowers employees to get immediate value with minimal disruption.

Objectives
  • Increase brand equity and online reach through branded storytelling
  • Improve overall site architecture and navigation
  • Improve conversions with additional marketing-specific landing pages
  • Create more user-friendly and visual product and services areas, with improved navigation and filtering
  • Create a highly usable, searchable and browse-able product catalogue with easy social sharing options
  • Reorganize and expand current blog for enhanced search and browse-ability of content
  • Implement a fully responsive solution backend by WordPress CMS
  • Manage an ongoing SEO and paid search strategy to increase awareness and drive conversions

Prototyping

Avenues International came to us with a creative, helpful service — they just needed to get the word out. We created a strategy to increase awareness, reach, and conversions through a user-friendly website design, branded storytelling, enhanced browsing filters for their video tutorial content, and more pages to drive and capture leads. We built out a user-driven information architecture that would help potential customers quickly and easily navigate to key areas of the site. A restructured and improved blog area was developed to establish Avenues International as an educational resource on Office 365 and provide business tips, and to create further SEO opportunities. The option to subscribe to premium content was developed through a Woo Commerce integration.

Style Concepts

Avenues International is all about bringing a fresh, modern approach to office staffing, and we channeled that into their website design. Bright, welcoming colors draw the user right into their brand personality. Clean sans serif typography feels engaging and fun. The page designs are media-centric, with plenty of breathing room to let big images and video make a bold impression.

Bringing it all together

The Avenues International website is a fresh, engaging user experience that makes it intuitive to find jobs and postings. The brand's modern approach to digital workplaces comes through in the bright style elements on each page. Their storytelling is enhanced through the About and Team pages, and sales are driven through numerous pages and conversion opportunities. Their video tutorials are showcased through teaser content, CTAs, embedded reviews, and lateral navigation callouts to drive further conversions. We continue to work with Avenues International in ongoing SEO strategy and ad campaigns to boost their brand awareness and traction

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